'Tis the season to get these labels on your radar
The sun is (mostly) out. Obligatory pink blossom snaps are taking over Instagram (guilty). And it won’t be long until our winter tights can take a well-earned sabbatical (bare legs - it’s been a while…) Spring is well and truly upon us.
And there’s nothing quite like a new season to make us lust over everything on the high-street right now. But, we've also got our eyes peeled on a roster of new fashion brands to inject new life into our summer ‘17 wardrobe come payday.
So, whatever your style tribe, stay ahead of the pack with our round-up of the best cult labels you've probably never heard of...
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For gym bunnies
One of our favourite new labels of the moment blurring the lines between street and sportswear (AKA, a lot cooler than the PE kits we actually sported in Year 9). Think colour-block leggings and haute hoodies to take you from workout to ‘luxe lounging’ at the weekend. Bella Hadid, Hailey Baldwin and Olivia Palermo are big fans.
Buy now… The iron stretch jersey leggings, £115, Selfridges
For Solange fans
You’ll be hard-pressed to find a fashion editor who is not completely obsessed with this French label. A protégé of Rei Kawakubo; Simon Porte Jacquemus' signature avant-garde creations are both radical and wearable (no easy feat). Think of the best of the ‘80s reimagined for 2017; super exaggerated sleeves, ‘boyfriend’ shirts and deconstructed dresses that wouldn’t look out of place at the Met Gala this year.
Buy now… Ruffled asymmetric brushed-twill mini skirt, £575, Net-a-Porter
For ‘70s redux
The vintage inspired Brit ‘It’ label the fash pack are fawning over, from BFF design duo Orlagh & Henrietta. Unique, hand-painted prints? Outfits inspired by the Olsen twins? Need we say more?
Buy now… ‘Mary Kate’ top, £185, Net-a-Porter
For lingerie lovers
Instagram / @lovestoriesintimates
Thanks to recent snaps of Alexa Chung et al and peek-a-boo cuts on the catwalk, flashing your bra strap is no longer a wardrobe malfunction but, like, so SS17. Therefore, choosing your luxe lingerie has become even more important (not to mention a major confidence booster). If you’re a fan of stylish La Perla-esque underwear - without the hefty price tag - let us introduce you to Dutch lingerie brand LoveStories.
Buy now… Baby pink ‘darling’ bralette, £45, lovestoriesintimates
For Saint Laurent style
Image credit: Racil.com
If Prince and David Bowie are your style pinups, Racil is your new hero label. Born in Beirut, raised in Paris, designer Racil Chalhoub’s too-cool-for-school le smoking tuxedos will be on our SS17 wish-list. The power suit(s) of dreams this way…
Buy now… ‘Bowie’ single-breasted satin jacket, £745, matchesfashion.com
For the Carrie Bradshaws
Camilla Elphick's 'PEZ' shoes
Time to give your shoe-drobe an upgrade? Get ready to crush hard over Camilla Elphick (if you haven’t already). The London-based designer’s cult PEZ shoes - whilst perhaps not the most practical - are certainly the most playful addition to your footwear collection. Her latest line for spring? Pink metallic pumps decorated with smiley faces and ‘60s style ankle boots. Let the payday splurge commence…
Buy now… ‘Smile like you mean it’ mules, £525, camillaelphick.com
For Zara addicts
Luxury style on a budget? We’re listening. Say hello to KITRI studio - AKA, your new Zara (believe it!). The new online-only womenswear label, from founder & creative director Haeni Kim, offers a curated capsule wardrobe. ‘We try to reimagine the space between fast fashion and contemporary labels,’ Haeni tells Grazia. ‘Original but wearable designs that won’t break the bank.’ Hand clap emoji.
Buy now…’Anna’ cocoon sleeve shirt, £69, kitristudio.com
For the fashion peacock
Instagram / @coucousuzette
As any street style fan will be well aware of, there is one item fashion girl’s are rarely spotted without during Fashion Week: statement socks, obvs (bonus points the brighter and more sparkly your foot dressing is). Based in Paris, Coucou Suzette’s signature ‘Good Breath’ socks have been doing the rounds on Instagram (as well as her tongue-in-cheek ‘karma sutra’ and ‘blue eye’ pins). Feel-good vibes only.
Buy now… ‘Good Breath Socks’, £11, Coucou Suzette via Etsy
For minimalist fans
Those obsessed with all things Scandi, be sure to bookmark this lesser-known unisex brand. Thanks to Emma Watson’s new Insta account documenting the actress’ sustainably sourced fashion looks (@the_press_tour), we’re all over this eco-friendly Swedish label with an emphasis on quality everyday wear and contemporary tailoring that won’t cost the earth.
Buy now… High-low tencel shirt, £105, filippa-k.com
[Main image - From L-R: Jacquemus at Net-a-Porter; Racil; RIXO London at Net-a-Porter]
Source : http://lifestyle.one/grazia/fashion/news/new-fashion-brands-2017/