Charlotte Russe Adds Interactive Online Shopping Experiences With Allurent On Demand

Charlotte Russe Adds Interactive Online Shopping Experiences with Allurent on Demand
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Charlotte Russe Adds Interactive Online Shopping Experiences with Allurent on Demand

May 21, 2009, 08:30 ET from Allurent

Specialty Retailer Partners with Allurent for Greater Flexibility, Merchant Control and Customer Engagement

CAMBRIDGE, Mass., May 21 /PRNewswire/ --
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Allurent

, the market leader in powering superior online shopping experiences, today announced that >Charlotte Russe Holding, Inc., a specialty apparel and accessories retailer, will bring interactive merchandising to its e-commerce site with the >Allurent on Demand platform. Allurent on Demand (AoD) is a hosted, software-as-a-service (SaaS) offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying merchant-controlled widgets to retailers' existing websites.

Charlotte Russe shoppers are on the cutting edge in terms of fashion and trends, and they want interactivity and freshness as they shop online. The retailer's merchandising team works to create differentiated, engaging displays that strengthen customer satisfaction and loyalty. Charlotte Russe chose Allurent on Demand to improve this process with greater flexibility, control over costs and best-in-class interactive experiences.

Craig Gillan, Director of e-Commerce at Charlotte Russe, says, "AoD is the best approach to interactive merchandising - the most cost effective, fastest, and lowest risk solution out there. Moving our interactive investment to a SaaS model allows us to continue to innovate and invest in our website in a way that works for 2009's realities."

The Allurent on Demand platform includes an ever-expanding library of interactive merchandising widgets. AoD widgets incorporate Allurent's best-in-class design and user experience expertise, and undergo rigorous usability testing prior to release. Charlotte Russe plans to use AoD widgets throughout the site, and expects that this addition of engaging shopping experiences will increase site conversion and entice customers to return frequently to the online store.

The Allurent platform also provides an easy-to-use back-end merchandising tool to update products, images and marketing copy and deploy different interactive widgets to specific locations on the e-commerce site. This was a key selling point for Charlotte Russe, according to Gillan. "AoD empowers our merchandisers. With Allurent on Demand, we'll be able to add, update and change displays in a fraction of the time that it takes today, with little to no involvement from our IT group."

Graeme Grant, Chief Operating Officer of Allurent, adds, "We're very excited about our new relationship with Charlotte Russe. This is a great brand committed to delivering what its customers really want. With Allurent on Demand, Charlotte Russe differentiates its online shopping experience, while improving merchandising control and efficiency - all key elements for success in this difficult economy."

The Allurent on Demand platform is a high availability, fully scalable hosted service available for a monthly fee. For more information on AoD, please visit >www.allurent.com/#solutions/aod.

About Allurent

Leading retailers like Anthropologie, Borders, and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Allurent's innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. For additional information please visit >www.allurent.com.

About Charlotte Russe

Charlotte Russe, based in San Diego, California, is a mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties. As of December 27, 2008, the Company operated 495 stores throughout 45 states and Puerto Rico. For more information about the Company, please visit >www.charlotterusse.com.

SOURCE Allurent

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