Charlotte Russe Uses Moovweb To Optimize Mobile Shopping

Moovweb announced that Charlotte Russe has been added to an already impressive list of customers for its cloud-based experience platform. Charlotte Russe is one of North America's top retailers of fab, fashion-forward merchandise with more than 500 stores in the U.S. and Puerto Rico. The company will work with Moovweb to create a streamlined mobile shopping experience that will give Charlotte Russe customers a faster and better way to find, preview and purchase fashions and accessories directly from their smartphones.

With a customer demographic focused on 18-25-year-old females, Charlotte Russe has noticed a dramatic increase in mobile-based traffic to its site in the last year. The company initiated a search for a platform that would allow it to deliver a mobile optimized customer experience, while at the same time leveraging all of the investments made in the desktop site.

"Our customers spend their entire lives on the phone and have embraced mobile in a huge way; she is using her mobile socially in-store, at home and on the go as a replacement for the traditional desktop site," said Kim Miller, senior vice president of eCommerce at Charlotte Russe. "We approached the mobile site project with a simple goal: deliver an amazing customer experience that not only takes full advantage of features from the desktop site our customers are already familiar with, but also allows us to deliver an amazing mobile experience."

The Moovweb experience platform empowers businesses to go mobile by taking a fundamentally different approach to unifying their Web and mobile development. Using Moovweb's site virtualization and transformation technology, a business's mobile sites and apps inherit and stay in sync with a desktop site's content, features and business logic. This approach allows powerful mobile experiences to be delivered in days, not months and drives radically improved business agility as future mobile innovations are accelerated.
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"Businesses are facing daunting technology choices as they move to take advantage of the mobile revolution and global brands are recognizing that old development approaches simply aren't working anymore," said Mitch Bishop, CMO of Moovweb. "Retailers like Charlotte Russe have a huge opportunity to deliver amazing mobile experiences that keep customers coming back for more. Our next generation approach to post-PC development enables companies with a powerful platform for growth."

About Moovweb

Moovweb's vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and hybrid apps. The Moovweb platform is one of the world's busiest, with nearly 12 billion mobile pages transformed for some of the world's largest mobile sites and apps, including those for Macy's, 1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico's, Sharpie and dozens of others. Moovweb is headquartered in San Francisco.

About Charlotte Russe

Charlotte Russe is a growing, mall based specialty retailer of fashionable, value-priced apparel, shoes and accessories. Charlotte Russe provides exciting, fashion-forward merchandise that appeals to a broad range of customers, with a core emphasis on the lifestyle trends for juniors, teens and young women in their twenties. Charlotte Russe operates more than 500 stores throughout 45 states and Puerto Rico. For more information, please visit us at www.charlotterusse.com.

Moovweb is a registered trademarks of Moov Corporation. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

SOURCE: BUSINESS WIRE ©2015 Business Wire

Source : http://www.broadwayworld.com/bwwfashion/article/Charlotte-Russe-Uses-Moovweb-to-Optimize-Mobile-Shopping-20130430

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