Integrating A Fragmented Clothing Market

Somewhere between clothing brands getting clobbered, and manufacturing units getting plastered, the Internet entered the “deployment” phase.

Chris Dixon (A16z)in 2013, and Fred Wilson (Union Square Ventures) in 2015 wrote about the same Carlota Perez phenomenon about how we’ll see geographically-diffused effects of the Internet finally becoming ubiquitous in multiple industries.

Marc Andreessen in 2011, wrote at length on how software will “eat” whole industries and how technology is optimizing and digitizing ENTIRE industries — music, video games, retail, telecommunications..

Building a product is now easy with many Infrastructure Plug and Play Systems like AWS, Wordpress, Tumblr, Heroku, New Relic, Intercom, Mailchimp, etc.
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Scaling a product using Social Networks is easier than ever on the back of massive platforms like Google, Facebook, Twitter, Linkedin, and on App Stores like Apple (iOS) and Google (Android)

As Sam Gerstenzag says here ( ), the day when a non-programmer can build, operate and scale a tech startup is not far off because:

It is finally time.

In the clothing industry, SAP and other companies have tried to create and implement ERP systems to streamline manufacturing in apparel manufacturing.

Companies like Gerber, Optitex, and other PLM providers have rolled out multi-million software platforms for brands, designers and manufacturers in USA who use it to control their work.

They’ve had limited success because the software is usually thrust onto the vendor by customers who’ve paid for it. But the files and strange file formats confuse and distract smaller vendors, small factories that do not meet compliance cannot integrate into these systems, and most factories do not use any software to run their own internal operations. Even large factories usually treat the back end systems of their customers as a hindrance.

The failure of software in manufacturing is usually a mental barrier to computer literacy from the factories that makes adoption an uphill battle.

The advent of smartphones, both Android and iOS, has changed the game for these individuals. Now every single person who has a tablet PC can check Facebook / Twitter / WhatsApp / WeChat to read the Newspaper, or to chat with his friends and clients daily.

It has now become easy to create business logic driven software systems that create objective to-do lists that then direct the field operative to enter backing data on the spot (geo location recorded) and then immediately submit this report to the cloud. This cuts down on the software data entry. In essence smart phones have allowed these companies to scale their businesses, stay on top of their orders with ease. This instantly allows them to record their data, speed up the feedback loop, enhances efficiencies and adds yards of agility to the process.

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Integrating a fragmented clothing market
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