The 7 Coolest Korean Streetwear Labels In Every K Pop Star’s Closet

When it comes to the Seoul fashion scene, streetwear is king. From the models off-duty who roam the city in silk bombers by Charm’s, to the K-pop stars who mix Saint Laurent separates and Korean logo tees, Seoul’s most stylish dressers have helped define the country’s modern design sensibility. It’s one that shifts easily from playful tomboy (think cropped flares and a plaid workman’s coat) to wily gamine (a knit sailor dress), but remains utterly streetwise. Ahead of Monday’s Chanel cruise show in , which will no doubt prompt a slew of head-turning street style moments, meet the seven Korean streetwear labels that you’ll find in the closets of all our favorite Korean models, editors, and, of course, K-pop stars.

Photo: Courtesy of SJYP


Known for: Nineties-style denim
Spotted on: K-pop stars Hyuna and Gayoon (4Minute), models Hyoni Kang and >Irene Kim

By the time Steve Jung and Yoni Pai had graduated from and the London College of Fashion, respectively, they had already launched Steve J & Yoni P with a Topshop capsule collection and much fanfare from their friends back home—friends like Hyori, the onetime “Queen of K-pop,” and actress Gong Hyo Jin, who often sport the brand’s fit-and-flare dresses. Last fall, the husband-wife duo debuted a new denim label called with a series of raw denim pieces in revamped nineties silhouettes—a midi distressed denim skirt with suspender straps and buttons up the front, unbuttoned to mid-thigh, for one. Stateside denimheads, take note.

On our wish list for summer:
A literal denim apron skirt (front and back flaps) over a white tunic dress; an oversize light-wash denim vest, open at the sides; two denim peplums—one light-wash, the other dark—that button up the front, layered on top of each other.
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Where to find them:,,

Hyein SeoPhoto: Courtesy of Hyein Seo

Hyein Seo

Known for: OTT fur
Spotted on: K-pop stars CL (2NE1) and G-Dragon,

just graduated from Antwerp’s Royal Academy last year, joining the ranks of , , and the rest of the Antwerp Six. For her MA collection, she showed a collection called "Bad Education": disaffected youths in white socks with kitten-heel slingbacks and bombers that say “School kills.” At the British Fashion Council’s International Fashion Showcase before that, Seo presented "Fear Eats the Soul," inspired by old-school horror films and Jim Jarmusch—shag fur coats with ghoulish faces, fur appliqués on jumpers. She won top prize and one major fan in Rihanna, who carried an enormous white fur stole with the word “Fear" on it around early last year.

On our wish list for summer:
A white lab coat embroidered with twin red skulls and an Antwerp banner on the back; a green bomber with two white skulls on the back; a red logo sweatshirt that says “School kills” with a matching white bucket hat.

Where to find them:,

PlayNoMorePhoto: Courtesy of PlayNoMore


Known for: The lady bag
Spotted on: K-pop stars Suzy (Miss A), Taeyeon and Hyoyeon (Girls’ Generation)

The country’s reputation for top-notch counterfeit bags is an odd source of national pride that confronts head on with a line of Hermès-inspired purses—croc-stamped Birkins and Kellys—covered with sequin patches of large, cartoon eyes. The demure, top-handle bags are a travel staple for proponents of Seoul’s ladylike street style, especially members of all-girl bands like Miss A. What’s more, model Irene Kim recently created a capsule collection for the label of three circular coin purses with emoji faces, done up in sequins.

On our wish-list for summer:
The round, orange leather bag with gold-chain strap and a green sequin tongue-face emoji; the Shygirl Kelly–shaped bag in candy pink with sequin eyes and hearts; a black snapback with sequin eyes above the croc-stamped brim.

Where to find them:

Charm’sPhoto: Courtesy of Charm’s


Known for: Couples street punk
Spotted on: K-pop stars ONew (Shinee), Hani (EXID), Sunny (Girls’ Generation), Junggigo

debuted its his-hers-ours aesthetic two summers ago with black-and-white varsity jackets and berets that catered to Seoul’s fashion-forward couples, who relish wearing twin leather jackets and marinière tops. For spring, creative director Yohan Kang presented "Cool Kids Can’t Die" with partners in matching jogger pants, logo socks, and sukajan, the embroidered bomber jackets popularized by post-war Japanese delinquents. Now, couples can take things up a notch with Kang’s latest: two tiny navy and red sukajans with bones embroidered on the back, .

On our wish-list for summer:
A red-and-white sukajan with twin French bulldogs on the front; a pinstripe suitcoat with "Cool Kids Can’t Die" on the back in pink; an oversize moto jacket in shiny, pale pink fabric.

Where to find them:; Fig in Brooklyn, New York

Kanei TeiPhoto: Courtesy of Kanei Tei

Kanei Tei

Known for: The army bag
Spotted on: K-pop stars Jia (Miss A), Gain (Brown Eyed Girls), Hara (Kara)

Last month, slouchy green backpacks were seen hanging from a dozen shoulders between shows at Seoul Fashion Week—a mysterious It bag sighting among the Louis Vuitton Chain Louises. Just launched for spring 2015, uses U.S. Army tent fabric left over from World War II to create the sustainable accessories for his eponymous line. From the Ammo500 two-handle duffel bag to a series of clutches decorated with army medals, the bags are unisex and highly durable with “marks and scratches originatin[g] from legitimate military use.” Wisely, Korean concept store Boon the Shop has picked them up, making Kanei Tei one label to watch.

On our wish-list for summer:
The Cogito300 backpack made from an army A-tent with felt patches and rope closures; the Pistol one-strap messenger pack made from a tent cover; the Big Jungle tote bag made from soft tent

Where to find them:

Lucky ChouettePhoto: Courtesy of Lee Jaedoo / @jdinkoreasince2012

Lucky Chouette

Known for: Graphic prints
Spotted on: K-pop stars Sooyoung (Girls’ Generation), Yoon Eun Hye, Eunhyuk (Super Junior)

In 2005, designer Jae Hyun Kim launched Jardin de Chouette, operating largely on a couture scale, and became one of the first to bring high-end contemporary fashion to the country’s burgeoning industry. Her diffusion line, , reinterprets Jardin’s feminine silhouettes for the cool girl-about-town—drop-waist sailor dresses, denim culottes that button up the front. A chouette, which means owl in French, is the official mascot and appears on T-shirts, sweaters, and dresses each season. This month, the label’s must-have item comes by way of collaboration with Vans: yellow and black shoes in two styles, printed with Technicolor chouettes on skateboards.

On our wish-list for summer:
A long-sleeve yellow and white–stripe minidress with matching yellow Vans; a black-and-white drop-waist sailor dress with pleats past the knee; a pale pink double-breasted blazer with matching
pink tapered culottes, worn with a marbled logo tee.


KyePhoto: Courtesy of Kye / @kye_official


Known for: Standout outerwear
Spotted on: K-pop stars Suzy (Miss A), Dara (2NE1), Sunny (Girls’ Generation), G-Dragon

Since graduating from Central Saint Martins, Kathleen Kye has quickly risen through the fashion ranks: a 2011 debut at , a 2012 stop at through Concept Korea, and a spot on last year’s shortlist for the LVMH Prize. Her knack for street art graphics and quirky designs—a clutch shaped like a furry pink die—has earned her a long list of musical fans, like Rihanna, who has worn two blue fur chubbies by in recent months. RiRi has it right: The brand’s outerwear is eye-catching, from studded two-tone duster coats to a varsity jacket that’s half red, half black-and-white check, worn with a kicky fringe skirt.

On our wish-list for summer:
A splattered paint–style crop top and matching mini; a long white button-up with bees embroidered on the chest, unbuttoned to the collar; a pair of gray Soffe-style shorts worn with a matching
sports bra top and a floor-length cardigan on top.

Where to find them:,,

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The 7 Coolest Korean Streetwear Labels in Every K-pop Star’s Closet
The coolest Korean denim labels you need in your closet
The 7 Coolest Korean Streetwear Labels in Every K-pop Star’s Closet